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Capture

We track, analyze and measure effectiveness-in your language. We can tell you exactly how much business was derived from any given campaign or from a specific business segment over a period of time. 

Website Traffice Analysis and Email Performance 

In conjunction with monitoring email open and click through rates our telemarketing team follows up with prospects that have acted on the email ie clicke, opened.  The creation of custom landing and registration pages is apart of every marketing program we run.  Custom content and unique event registration qualifying questions are created on every landing page.  Tracking how unique visitors search our website leads to better content creation around product lines that drives actionable end-user activities. 

Prospect and Lead Tracking

Productive is able to track from the time a new prospect enters our system, to when a quote is created and when the prospect is sold.  Having the ability to capture the sales cycle of a specific product line gives valuable insight into how well the end user is educated on the product, sales training effectiveness as well as the role of competitive products during the course of the sale.  Productive is also able to track 'Productive Influenced' deals which means we are able to tell if a prospect deal was lost to another software publisher or to just to another reseller. 

Integrated Call Center and Outbound Call Campaigns

In conjunction with monitoring email open and click through rates our telemarketing team follows up with prospects that have acted on the email or other medium used to create an actionable activity.  Creating real time follow-up with focused prospects that have taken action on the call to action cultivates net new lead generation within our integrated marketing programs.

Periodic and Quarterly Updates

Productive is able to provide periodic program updates through sales forecasting.  View periodic example. 
Also, a quarterly executive briefing is provided giving a total overview of the program from a sales and marketing status.  View sample executive briefing.