Productive Partners

True integration of Sales and Marketing leads to exceptional results. With buyer behavior changing as more product information is available via the web, companies today need to find away to be adept at capturing demand as it arises. Whether a traditional email campaign or not. Our results prove that.

Creating ROI 

Building a sales force to cover the midmarket is very expensive.  Trying to build a specialized channel can be as well.  It can feel as if your just shoveling money and opportunities into an endless black hole.  Productive Partners helps you to quantify your costs and make the most of your investments by providing detailed ROI information regarding your marketing and lead programs. 

What's Your Currency?

Productive Partners understands that often times you are assigned goals to accomplish without the total budget to adequately achieve them.  Productive Partners can work with you to set up programs based upon leads and projected business as well as looking at how you utilize partner marketing dollars effectively.

Executive Reporting

Productive provides detailed information on every program it runs, tracking an opportunity from first call to close.  We also provide an overlay of marketing expenditures required to produce the desired outcome.  We provide the aggregate data back to you as well as an Executive Briefing format to allow you to see how the program is working from a high level.  Executive Briefing

Real-Time Program Results

Productive Partners has the ability to offer Real-Time program sales and marketing results. Weather it is the click through rate of an email campaign, website page views, event registrations or sales pipeline, a rolled up report can be created. Real-Time data analysis and action taken between sales and marketing departments are what makes Productive's integrated sales and marketing campaigns a success.

Website Traffice Analysis and Email Performance

In conjunction with monitoring email open and click through rates our telemarketing team follows up with prospects that have acted on the email ie clicke, opened. The creation of custom landing and registration pages is apart of every marketing program we run. Custom content and unique event registration qualifying questions are created on every landing page. Tracking how unique visitors search our website leads to better content creation around product lines that drives actionable end-user activities.

Prospect and Lead Tracking

Productive is able to track from the time a new prospect enters our system, to when a quote is created and when the prospect is sold. Having the ability to capture the sales cycle of a specific product line gives valuable insight into how well the end user is educated on the product, sales training effectiveness as well as the role of competitive products during the course of the sale. Productive is also able to track 'Productive Influenced' deals which means we are able to tell if a prospect deal was lost to another software publisher or to just to another reseller.