Productive Partners

Demand generation and lead cultivation are key for any business to grow. Productive Partners recognizes this and has created a system to programmatically generated and track demand. Whether a traditional mail piece or integrated web campaign all of our activities.

Partnership Growth

Net new lead creation is how true growth in the partnership will be created.  Productive has financial interest in the partnership because we only get paid on the business we close as a commission based sales force.  Uncovering net new business is just apart of our standard sales operations.  Productive is able to uncover net new leads because of the diverse customer and prospect base in which to market products to as well as to have conversations with from an Account Executive level. 

Segmentation

Productive's marketing has the ability to segment prospects based on:

• Geography - city, state, zip code, metro area, latitude and longitude
• SIC code - industry vertical
• Employee count
• Number of office locations
• Total business sales
• Security, storage and infrastructure products owned

Having the ability to segment prospects based on specific criteria leads and has led to campaign success.  Net new lead creation is captured as 'Productive Generated' within our data management system once a quoted opportunity is created. 

Concept Development

Concept development is customized according to each marketing campaign.  Productive's Creative Team leads campaign development based on a company's brand archetype.  Productive ensures the marketing activity algins with campaign strategy and company/product branding for a successful start to a campaign.

Integrated Marketing Plan

Creating an integrated marketing plan is starting point of a successful sales and marketing program.  Key attributes include:

• Program design
• Demand Generation Model
• Sample tactics that would support the strategy
• Segmentation of a prospect base

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Innovative Strategies

In technology being on the forefront with innovative strategies leads to increased awareness and better results, the same holds true in marketing.  Productive strives to be on the leading edge in its marketing plan execution because traditional marketing pieces can easily become stale and go unnoticed by prospects.  Also, our willingess to try new tactics helps cultivate new strategies in which to go to market. 

ROI

Productive Partners helps you to quantify your costs and make the most of your investments by providing detailed ROI information regarding your marketing and lead programs.  Learn more