Integrated Marketing Plan
Productive Partners has created strong demand generation engine that focuses on net new revenue. Through a multiple touch point strategy we key on target audience segements.
Program Design
When target segements are defined we create a mutiple touch point strategy through a variety of mediums including:
- Direct mail
- Focused telemarketing
- Web optimization - includes paid search, banner ads etc.
View our creative from past campaigns.
Call To Action
Call to actions vary on each campaign depending on target audiences and product offering. Successful call to actions have included, product downloads, custom content white papers and registrations for techinal demonstrations.
Model Assumptions
Productive has built an assumptions model that lays out success for an integrated program. Components include:
- Dedicated sales resources need to meet sales revenue objective
- Lead generation campaign response rates
- Of those responses how many will convert to quote (based on type of lead generation call to action)
- Quote conversion to sale
- Average contract value of a sale